Tobey Architectural Graphics and Signage is a Santa Rosa based custom signage and architectural finishes studio serving Sonoma County and the surrounding Wine Country. We specialize in design-forward signage, custom graphics, logo development, and architectural surface solutions that elevate commercial spaces through thoughtful design, precision fabrication, and exceptional service.
Founded in 2026, Mason and Heather created Tobey Architectural Graphics & Signage to meet a growing demand for signage solutions that are not only functional, but intentional, refined, and professionally managed from start to finish. We operate by appointment only, allowing for focused collaboration and a curated, high-touch client experience.
Our services span consultation, custom design, fabrication, project management, and installation. This includes monument signage, wall and window graphics, vehicle and fleet graphics, banners, and logo design; supporting cohesive branding across both physical spaces and mobile assets. We also proudly offer architectural surface films, including 3M DI-NOC™ finishes, providing high-end interior transformations without the cost or disruption of traditional construction.
Design Expertise Rooted in Architecture
Mason brings more than 25 years of experience spanning architecture, signage, and fabrication. His background includes co-owning a respected architectural design firm in Hawaii, where he designed luxury custom homes and high-end projects. Prior to Tobey Architectural Graphics and Signage, Mason owned and operated Sonoma Sign Shop, where he built a strong reputation for quality craftsmanship, attention to detail, and exceptional customer service.
This combination of architectural expertise and hands-on signage experience shapes every project today.
Customer Experience as a Core Value
Heather brings a complementary skill set grounded in customer experience, operations, and project coordination. With 25 years of professional experience and a Masters Degree (MBA) she combines deep operational knowledge with strategic insight. Her extensive background in administration, procurement, and project management ensures that every project is handled with professionalism, clarity, and meticulous attention to detail, guiding each client from the first conversation through final installation with a seamless, high-touch experience.
For us, exceptional customer service is standard, not optional, because the process matters just as much as the finished product.
Community Focused & Locally Invested
Both born and raised in Santa Rosa, California, Mason and Heather are deeply committed to investing in the community that shaped them. We take pride in building long-term relationships with local businesses, wineries, healthcare facilities, architects, developers, and designers, and in contributing to the continued growth and character of Sonoma County
More Than a Sign Shop
Tobey Architectural Graphics & Signage is intentionally positioned beyond the traditional sign shop model. Our work blends architectural thinking, refined design, technical expertise, and elevated service, allowing us to serve as a true partner for clients seeking thoughtful, long-lasting visual solutions.
Whether designing custom signage, fleet graphics, or transforming interiors with architectural finishes, our goal is simple: to combine strong design with dependable execution.