Design Driven. Detail Focused.
Custom signage, graphics and architectural surface systems integrated seamlessly into the built environment.
Services
Architectural Graphics & Interior Signage
Interior signage should feel intentional — not added as an afterthought. We create cohesive interior signage systems that complement architectural finishes and enhance navigation within the space. Includes: Lobby feature walls Dimensional interior lettering ADA-compliant signage Directional signage systems Environmental graphics Applications include: Wall murals and graphics Window graphics and privacy films Branded interior elements Experiential spaces
Monument & Exterior Signage
We design and build permanent exterior signage systems that establish presence and identity. Our monument signs, dimensional lettering, and architectural signage are thoughtfully integrated into the surrounding environment, considering scale, materials, visibility, and long-term performance. Includes: Monument signs, Freestanding signage, Building-mounted lettering and Illuminated signage
Architectural Surface Films (DI-NOC)
We specialize in architectural film installations that transform existing surfaces without demolition. As we pursue recognition as Sonoma County’s leading installer of premium architectural films, including 3M DI-NOC systems, we provide cost-effective, sustainable surface upgrades for commercial interiors. Architectural films replicate high-end materials such as wood, metal, stone, and specialty textures, allowing dramatic interior upgrades with minimal disruption. Ideal for: Reception desks, Elevator interiors, Doors and trim, Columns and wall panels, Hospitality and winery renovations and Commercial office upgrades This service offers luxury-level finishes without the cost or downtime of reconstruction..
Window Graphics & Privacy Films
We design and install custom window graphics that balance branding, privacy, and light control. Includes: Frosted and etched-look films Full-color promotional graphics Perforated window graphics Decorative privacy applications Window graphics are often the first visual interaction a client has with a business — clarity and restraint matter.
Fleet Graphics
Your vehicles are mobile brand assets. We design and install fleet graphics that are clean, professional, and built for durability. Includes: Partial wraps, Full wraps, Cut vinyl graphics and Fleet branding systems
Banners & Temporary Signage
Design, Fabrication & Installation
From initial consultation through final installation, we manage each project with precision.
Our process includes:
Site evaluation,
Material specification,
Code compliance review,
Fabrication oversight and
Professional installation
We maintain quality control at every stage to ensure long-term performance and aesthetic integrity.
We design, fabricate, and install custom signage systems that integrate seamlessly with the built environment. Every project begins with an understanding of architecture, brand, and user experience.
Selected Projects
Look Deep Into Nature
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Just Living Is Not Enough
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Adopt The Pace Of Nature
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About
Tobey Architectural Graphics & Signage is a Santa Rosa based custom signage and architectural finishes studio serving Sonoma County and the surrounding Wine Country. We specialize in design-forward signage, custom graphics and logo design, and architectural surface solutions that elevate commercial spaces through thoughtful design, precision fabrication, and exceptional service.
Founded in 2026, Mason and Heather sought to create a business model to meet a growing demand for signage solutions that are not only functional, but intentional, refined, and professionally managed from start to finish. We operate by appointment only, allowing for focused collaboration and a curated, high-touch client experience.
Our services span consultation, custom design, fabrication, project management, and installation. This includes custom monument signage, wall and window graphics, vehicle and fleet graphics, banners, and logo design, supporting cohesive branding across physical spaces and mobile assets. We also proudly offer architectural surface films, including 3M DI-NOC™ architectural finishes, providing high-end interior transformations without the cost or disruption of traditional construction.
Design Expertise Rooted in Architecture
Mason brings more than 25 years of experience spanning architecture, signage, and fabrication. His background includes co-owning a respected architectural design firm in Hawaii, where he designed luxury custom homes and high-end projects. His architectural background shapes every project, guiding integration with the built environment, material selection, proportional scale, and long-term durability.
This approach ensures signage and graphics are treated not as add-ons, but as integral elements of the built environment.
Customer Experience as a Core Value
Heather brings a complementary skill set grounded in customer experience, operations, and project coordination. With 25 years of professional experience and a Master’s degree (MBA), she combines deep operational knowledge with strategic insight. Her extensive background in administration, procurement, and project management ensures that every project is handled with professionalism, clarity, and meticulous attention to detail; guiding each client from the first conversation through final installation with a seamless, proficient experience.
For us, exceptional customer service is standard, not optional.
Community-Focused & Locally Invested
Born and raised in Santa Rosa, California, Mason and Heather are deeply committed to investing in the community that shaped them. We take pride in building long-term relationships with local businesses, wineries, healthcare facilities, architects, developers, and designers, and in contributing to the continued growth and character of Sonoma County.
More Than a Sign Shop
Tobey Architectural Graphics & Signage is intentionally positioned beyond the traditional sign shop model. Our work blends architectural thinking, refined design, technical expertise, and elevated service, allowing us to serve as a true partner for clients seeking thoughtful, long-lasting visual solutions.
Whether designing custom signage, fleet graphics, or transforming interiors with architectural finishes, our goal is simple: to combine strong design with dependable execution.